Learn how the perceived value of a product or a service offers a unique opportunity to relate emotions to price. Find out how transform a branding statement into a value proposition.

Description

Branding is a value that is perceived, not seen, not touched. This course pinpoints the crucial steps needed to build a solid brand that provides a “character” to the company. At the end of this 1 day program, participants would have been exposed to the true meaning of branding as well as some of the most extraordinary examples of branding success. This course includes practical activities.

Course details

  • Duration: 1 day
  • Price: SGD 288

Who should attend

  • Employees who are planning to start their own business
  • Fresh graduates keen to start their own business
  • Artists who are beginning to sell their art pieces
  • Entrepreneurs who wish to revisit the current brand
  • Entrepreneurs who are planning to start a new line of products or services

Course outline

  • “Real” Branding definition
  • In / OUT quadruple validation
  • Branded items vs Commodities
  • Exposure vs Experience
  • Uniqueness and simplicity
  • Intangibility and experience
  • Authenticity and meaningfulness
  • Consistency and sustainability
  • Scalability
  • Hands-on activity: Define the attributes of your branding philosophy according to the framework proposed during the programme.
Pre-Enroll

Business and Entrepreneurship training methodology comparison table

  • Bronze

    Bronze

    1 day
    Explore Choose 1x 1 day course in any of the learning chapters:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • No cancellation
    • No rescheduling
    • No make up classes
    • No refund
  • Silver

    Silver

    5 days
    Experience Choose 5x 1 day course in any of the learning chapters:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • No cancellation
    • 1x rescheduling allowed
    • 1x make up classes
    • No refund
  • Gold

    Gold

    5 days
    Expand Complete 1x 5 days learning chapter choosing between:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • Cancellation with terms and conditions
    • 3x rescheduling allowed
    • 3x make up classes
    • Refund with terms and conditions
    • 2x 1 hour sessions of 1-to-1 business and entrepreneurship mentoring with the trainer
  • Platinum

    Platinum

    15 days
    Exclusive Complete all of the 3x 5 days learning chapters available:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • Cancellation with terms and conditions
    • 5x rescheduling allowed
    • 5x make up classes
    • Refund with terms and conditions
    • 5x 1 hour sessions of 1-to-1 business and entrepreneurship mentoring with the trainer
    • 2x 1 hour follow up sessions after 3 months
    • 1x full business plan, brand and marketing assessment
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