Learn about the latest trends in SEO, SEM, web traffic management,Social Media and other traditional marketing channels.

Description

Despite Social Media having become one of the most common real time engagement and marketing tool, there are still many opportunities to reach customers such as but not limited to Search Engine Marketing and Search Engine Optimisation. During this course, participants will be exposed to some of the most common web platform to host a website as well as how to implement a self hosted e-shop. In addition, participants will get familiar with other forms of offline marketing.

Course details

  • Duration: 1 day
  • Price: SGD 288

Who should attend

  • Employees who are planning to start their own business
  • Fresh graduates keen to start their own business
  • Artists who are beginning to sell their art pieces
  • Individuals interested in learning how to set up a website
  • Entrepreneurs who wish to improve their customers base

Course outline

  • How does Search Engine Optimisation works
  • How does Search Engine Marketing works
  • Understanding web structure and user interface
  • Web hosting and e-shopping platforms
  • How to implement SEO techniques
  • How to invest in SEM
  • Purchasing and analysing web traffic
  • Targeting with banners
  • Buying advertising on third party printed material
  • Outdoor advertising
  • Demo: Setup and basic configuration of a website on Weebly
Pre-Enroll

Business and Entrepreneurship training methodology comparison table

  • Bronze

    Bronze

    1 day
    Explore Choose 1x 1 day course in any of the learning chapters:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • No cancellation
    • No rescheduling
    • No make up classes
    • No refund
  • Silver

    Silver

    5 days
    Experience Choose 5x 1 day course in any of the learning chapters:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • No cancellation
    • 1x rescheduling allowed
    • 1x make up classes
    • No refund
  • Gold

    Gold

    5 days
    Expand Complete 1x 5 days learning chapter choosing between:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • Cancellation with terms and conditions
    • 3x rescheduling allowed
    • 3x make up classes
    • Refund with terms and conditions
    • 2x 1 hour sessions of 1-to-1 business and entrepreneurship mentoring with the trainer
  • Platinum

    Platinum

    15 days
    Exclusive Complete all of the 3x 5 days learning chapters available:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • Cancellation with terms and conditions
    • 5x rescheduling allowed
    • 5x make up classes
    • Refund with terms and conditions
    • 5x 1 hour sessions of 1-to-1 business and entrepreneurship mentoring with the trainer
    • 2x 1 hour follow up sessions after 3 months
    • 1x full business plan, brand and marketing assessment
  • 1