Business and Entrepreneurship training methodology comparison table

  • Bronze

    Bronze

    1 day
    Explore Choose 1x 1 day course in any of the learning chapters:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • No cancellation
    • No rescheduling
    • No make up classes
    • No refund
  • Silver

    Silver

    5 days
    Experience Choose 5x 1 day course in any of the learning chapters:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • No cancellation
    • 1x rescheduling allowed
    • 1x make up classes
    • No refund
  • Gold

    Gold

    5 days
    Expand Complete 1x 5 days learning chapter choosing between:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • Cancellation with terms and conditions
    • 3x rescheduling allowed
    • 3x make up classes
    • Refund with terms and conditions
    • 2x 1 hour sessions of 1-to-1 business and entrepreneurship mentoring with the trainer
  • Platinum

    Platinum

    15 days
    Exclusive Complete all of the 3x 5 days learning chapters available:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • Cancellation with terms and conditions
    • 5x rescheduling allowed
    • 5x make up classes
    • Refund with terms and conditions
    • 5x 1 hour sessions of 1-to-1 business and entrepreneurship mentoring with the trainer
    • 2x 1 hour follow up sessions after 3 months
    • 1x full business plan, brand and marketing assessment
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JDMIS' Jewellery merchandising course teaches how to maximise sales with traditional and modern techniques

 

Merchandising jewellery is both a skill and an art. Packaging, display and placement must be given as much thought and planning as the jewellery itself in order to effectively convey its quality and value. This class combines traditional visual merchandising concepts that apply to physical storefronts as well as branding concepts and catalogue and internet merchandising strategies.

Students understand merchandising theory, performing thought experiments to place themselves in the consumer’s frame of mind as they navigate a display. Inventory and security play an important part in jewellery merchandising and students understand retailer concerns and methods to improve customer experience without compromising stock integrity. Students gain experience creating displays and catalogues from their own jewellery portfolios and work with props and showcases as well as digital cameras and computers.

Course outline

  • ME101: Overview of merchandising
  • ME102: Anticipating the customer experience
  • ME103: Planning around brand guidelines, reinforcing brand
  • ME104: The importance of physical displays
  • ME105: Product packaging
  • ME106: Displaying product prices, conveying promotions
  • ME107: Inventory management on the front line
  • ME108: Sales cycles and forward planning
  • ME109: Below the line advertising: Objectives and options
  • ME110: Digital photography of jewellery
  • ME111: Production of catalogues and online storefronts
  • ME112: Combining merchandising strategies

  • Duration

    Duration

    30 hours

    1 week (Full-time), or
    5 weeks (Part-time)

    JDMIS runs week-day, weekend and weeknight courses for this popular course. JDMIS also has flexible make-up schedules and graduates can return without cost for refresher courses (subject to availability).

  • Course fee

    Course fee

    SGD 1,800

    Course fee is inclusive of GST and reference materials provided during the course

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