Learn all about the marketing and communication material needed to approach leads and customers both online as well as offline.

Description

The creative energy surrounding a new venture brings many fresh entrepreneurs to overspend on certain marketing items while missing some crucial pieces of marketing deliverables. This course is meant to provide a comprehensive list of marketing material and collaterals needed. During the course, participants will also be exposed to some of the tools and techniques that could optimise the design and production efforts.

Course details

  • Duration: 1 day
  • Price: SGD 288

Who should attend

  • Employees who are planning to start their own business
  • Fresh graduates keen to start their own business
  • Artists who are beginning to sell their art pieces
  • Entrepreneurs who wish to revisit the current marketing material
  • Entrepreneurs who are planning to start a new line of products or services

Course outline

  • Name card design
  • Types of paper
  • Printing techniques
  • Special finishing
  • Flyers, brochures, posters and pptimisation of multiple printing formats
  • Digital banners and optimisation of multiple banner sizes
  • Shoppers, wrapping papers, stickers and boxes
  • Sign boards
  • Gadgets, merchandising and other printable items
  • Hands-on activity: Participants will layout dozens of printable and digital marketing collaterals using the tools and software they are most comfortable with, such as but not limited to hand drawing, Adobe Illustrator, InkScape, Adobe Photoshop etc.
Pre-Enroll

Business and Entrepreneurship training methodology comparison table

  • Bronze

    Bronze

    1 day
    Explore Choose 1x 1 day course in any of the learning chapters:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • No cancellation
    • No rescheduling
    • No make up classes
    • No refund
  • Silver

    Silver

    5 days
    Experience Choose 5x 1 day course in any of the learning chapters:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • No cancellation
    • 1x rescheduling allowed
    • 1x make up classes
    • No refund
  • Gold

    Gold

    5 days
    Expand Complete 1x 5 days learning chapter choosing between:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • Cancellation with terms and conditions
    • 3x rescheduling allowed
    • 3x make up classes
    • Refund with terms and conditions
    • 2x 1 hour sessions of 1-to-1 business and entrepreneurship mentoring with the trainer
  • Platinum

    Platinum

    15 days
    Exclusive Complete all of the 3x 5 days learning chapters available:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • Cancellation with terms and conditions
    • 5x rescheduling allowed
    • 5x make up classes
    • Refund with terms and conditions
    • 5x 1 hour sessions of 1-to-1 business and entrepreneurship mentoring with the trainer
    • 2x 1 hour follow up sessions after 3 months
    • 1x full business plan, brand and marketing assessment
  • 1