Learn how naming and logo can drastically influence the perceptions of your potential customers. Work hands-on at your own naming and logo design under the supervision of our experts.

Description

First impression matters. The name and the logo of some companies have the magnetic power of attracting customers. Learn from Stefano Virgilli, the most certified Adobe trainer in the world and author of the book “The promise of empty spaces”, how great names have led to business success as well as well designed logo - changed along the years - have managed to remain appealing.

Course details

  • Duration: 1 day
  • Price: SGD 288

Who should attend

  • Employees who are planning to start their own business
  • Fresh graduates keen to start their own business
  • Artists who are beginning to sell their art pieces
  • Entrepreneurs who wish to restly existing logo and perhaps name
  • Entrepreneurs planning a branding spin-off

Course outline

  • Difference between logo and sign
  • Typography overview
  • The top 100 most recognisable logos
  • Color vs Black and White
  • Typography only logos
  • Replicability of several scale formats
  • Common mistakes in amateur logo design
  • Demonstration in Adobe Illustrator
  • Hands-on activity: Participants will be allowed to use the tools and software they are most comfortable with, such as but not limited to hand drawing, Adobe Illustrator, InkScape etc.
Pre-Enroll

Business and Entrepreneurship training methodology comparison table

  • Bronze

    Bronze

    1 day
    Explore Choose 1x 1 day course in any of the learning chapters:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • No cancellation
    • No rescheduling
    • No make up classes
    • No refund
  • Silver

    Silver

    5 days
    Experience Choose 5x 1 day course in any of the learning chapters:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • No cancellation
    • 1x rescheduling allowed
    • 1x make up classes
    • No refund
  • Gold

    Gold

    5 days
    Expand Complete 1x 5 days learning chapter choosing between:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • Cancellation with terms and conditions
    • 3x rescheduling allowed
    • 3x make up classes
    • Refund with terms and conditions
    • 2x 1 hour sessions of 1-to-1 business and entrepreneurship mentoring with the trainer
  • Platinum

    Platinum

    15 days
    Exclusive Complete all of the 3x 5 days learning chapters available:
    • Getting Started (5 days)
    • Launching (5 days)
    • Expanding (5 days)
    • Cancellation with terms and conditions
    • 5x rescheduling allowed
    • 5x make up classes
    • Refund with terms and conditions
    • 5x 1 hour sessions of 1-to-1 business and entrepreneurship mentoring with the trainer
    • 2x 1 hour follow up sessions after 3 months
    • 1x full business plan, brand and marketing assessment
  • 1